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What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars.

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Title: What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars.
Authors: Mathys, Juliane1 julianemathys@gmail.com, Burmester, Alexa B.2 alexa.burmester@uni-hamburg.de, Clement, Michel1,2 michel.clement@uni-hamburg.de
Source: International Journal of Research in Marketing. Jun2016, Vol. 33 Issue 2, p428-448. 21p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 116221383
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1016/j.ijresmar.2015.09.003
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 428
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      – TitleFull: What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars.
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            NameFull: Mathys, Juliane
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            NameFull: Burmester, Alexa B.
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            NameFull: Clement, Michel
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              Text: Jun2016
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              Y: 2016
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              Value: 33
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