Does Heart or Head Rule Donor Behaviors in Charitable Crowdfunding Markets?

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Bibliographic Details
Title: Does Heart or Head Rule Donor Behaviors in Charitable Crowdfunding Markets?
Authors: Gleasure, Rob (AUTHOR) (r.gleasure@ucc.ie, Feller, Joseph (AUTHOR) (jfeller@ucc.ie
Source: International Journal of Electronic Commerce. Summer2016, Vol. 20 Issue 4, p499-524. 26p.
Database: Business Source Ultimate
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