APA (7th ed.) Citation

Coleman, J. T., & Narcum, J. A. (2014). Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness? Society for Marketing Advances Proceedings, 303.

Chicago Style (17th ed.) Citation

Coleman, Joshua T., and John A. Narcum. "Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness?" Society for Marketing Advances Proceedings 2014: 303.

MLA (9th ed.) Citation

Coleman, Joshua T., and John A. Narcum. "Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness?" Society for Marketing Advances Proceedings, 2014, p. 303.