Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness?
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| Title: | Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness? |
|---|---|
| Authors: | Coleman, Joshua T.1, Narcum, John A.1 |
| Source: | Society for Marketing Advances Proceedings. 2014, p303-306. 4p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 117222920 AccessLevel: 2 PubType: Conference PubTypeId: conference PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=117222920 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 4 StartPage: 303 Titles: – TitleFull: Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness? Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Coleman, Joshua T. – PersonEntity: Name: NameFull: Narcum, John A. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: 2014 Type: published Y: 2014 Titles: – TitleFull: Society for Marketing Advances Proceedings Type: main |
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