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Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness?

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Bibliographic Details
Title: Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness?
Authors: Coleman, Joshua T.1, Narcum, John A.1
Source: Society for Marketing Advances Proceedings. 2014, p303-306. 4p.
Database: Business Source Ultimate
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