APA (7th ed.) Citation

Meyer, R. J., & Hutchinson, J. W. (2016). (When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers. Journal of Marketing, 80(5), 20. https://doi.org/10.1509/jm.16.0154

Chicago Style (17th ed.) Citation

Meyer, Robert J., and J. Wesley Hutchinson. "(When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers." Journal of Marketing 80, no. 5 (2016): 20. https://doi.org/10.1509/jm.16.0154.

MLA (9th ed.) Citation

Meyer, Robert J., and J. Wesley Hutchinson. "(When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers." Journal of Marketing, vol. 80, no. 5, 2016, p. 20, https://doi.org/10.1509/jm.16.0154.