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(When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers.

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Title: (When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers.
Authors: Meyer, Robert J.1 meyerr@wharton.upenn.edu, Hutchinson, J. Wesley2 jwhutch@wharton.upenn.edu
Source: Journal of Marketing. Sep2016, Vol. 80 Issue 5, p20-33. 14p. 1 Color Photograph, 2 Charts, 3 Graphs.
Database: Business Source Ultimate
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        Value: 10.1509/jm.16.0154
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        Text: English
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