(When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers.
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| Title: | (When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers. |
|---|---|
| Authors: | Meyer, Robert J.1 meyerr@wharton.upenn.edu, Hutchinson, J. Wesley2 jwhutch@wharton.upenn.edu |
| Source: | Journal of Marketing. Sep2016, Vol. 80 Issue 5, p20-33. 14p. 1 Color Photograph, 2 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
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