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Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective.

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Bibliographic Details
Title: Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective.
Authors: Balabanis, George1 g.balabanis@city.ac.uk, Diamantopoulos, Adamantios2 adamantios.diamantopoulos@univie.ac.at
Source: Journal of International Marketing. Sep2016, Vol. 24 Issue 3, p58-77. 20p. 6 Charts.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1509/jim.15.0138