View in EDS HTML Full Text PDF Full Text

Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective.

Saved in:
Bibliographic Details
Title: Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective.
Authors: Balabanis, George1 g.balabanis@city.ac.uk, Diamantopoulos, Adamantios2 adamantios.diamantopoulos@univie.ac.at
Source: Journal of International Marketing. Sep2016, Vol. 24 Issue 3, p58-77. 20p. 6 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
Be the first to leave a comment!
You must be logged in first