Loyalty and Profitability of VIP and Non-VIP Customers in the Banking Service Industry.

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Bibliographic Details
Title:	Loyalty and Profitability of VIP and Non-VIP Customers in the Banking Service Industry.
Authors:	Chen, Jengchung Victor¹, Cheng, Hsing Kenneth², Hsiao, Hui-Ju Veronica¹
Source:	Service Science (INFORMS). Mar2016, Vol. 8 Issue 1, p19-36. 18p.
Database:	Business Source Ultimate

Description
ISSN:	21643962
DOI:	10.1287/serv.2015.0119