Loyalty and Profitability of VIP and Non-VIP Customers in the Banking Service Industry.

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Title: Loyalty and Profitability of VIP and Non-VIP Customers in the Banking Service Industry.
Authors: Chen, Jengchung Victor1, Cheng, Hsing Kenneth2, Hsiao, Hui-Ju Veronica1
Source: Service Science (INFORMS). Mar2016, Vol. 8 Issue 1, p19-36. 18p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 117955735
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22Service+Science+%28INFORMS%29%22">Service Science (INFORMS)</searchLink>. Mar2016, Vol. 8 Issue 1, p19-36. 18p.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1287/serv.2015.0119
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 19
    Titles:
      – TitleFull: Loyalty and Profitability of VIP and Non-VIP Customers in the Banking Service Industry.
        Type: main
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            NameFull: Chen, Jengchung Victor
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            NameFull: Cheng, Hsing Kenneth
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            NameFull: Hsiao, Hui-Ju Veronica
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            – D: 01
              M: 03
              Text: Mar2016
              Type: published
              Y: 2016
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              Value: 8
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          Titles:
            – TitleFull: Service Science (INFORMS)
              Type: main
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