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Advertorial: Creative Solution or Last Resort?

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Bibliographic Details
Title: Advertorial: Creative Solution or Last Resort?
Authors: Goodlad, Neil1, Eadie, Douglas R.2, Kinnin, Heather3, Raymond, Martin3
Source: International Journal of Advertising. 1997, Vol. 16 Issue 2, p73-84. 12p. 5 Charts.
Database: Business Source Ultimate
Description
ISSN:02650487
DOI:10.1080/02650487.1997.11104678