View in EDS

Advertorial: Creative Solution or Last Resort?

Saved in:
Bibliographic Details
Title: Advertorial: Creative Solution or Last Resort?
Authors: Goodlad, Neil1, Eadie, Douglas R.2, Kinnin, Heather3, Raymond, Martin3
Source: International Journal of Advertising. 1997, Vol. 16 Issue 2, p73-84. 12p. 5 Charts.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 11896178
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Advertorial: Creative Solution or Last Resort?
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Goodlad%2C+Neil%22">Goodlad, Neil</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Eadie%2C+Douglas+R%2E%22">Eadie, Douglas R.</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Kinnin%2C+Heather%22">Kinnin, Heather</searchLink><relatesTo>3</relatesTo><br /><searchLink fieldCode="AR" term="%22Raymond%2C+Martin%22">Raymond, Martin</searchLink><relatesTo>3</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Advertising%22">International Journal of Advertising</searchLink>. 1997, Vol. 16 Issue 2, p73-84. 12p. 5 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=11896178
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/02650487.1997.11104678
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 12
        StartPage: 73
    Titles:
      – TitleFull: Advertorial: Creative Solution or Last Resort?
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Goodlad, Neil
      – PersonEntity:
          Name:
            NameFull: Eadie, Douglas R.
      – PersonEntity:
          Name:
            NameFull: Kinnin, Heather
      – PersonEntity:
          Name:
            NameFull: Raymond, Martin
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 05
              Text: 1997
              Type: published
              Y: 1997
          Identifiers:
            – Type: issn-print
              Value: 02650487
          Numbering:
            – Type: volume
              Value: 16
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: International Journal of Advertising
              Type: main
ResultId 1