The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences.
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| Title: | The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences. |
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| Authors: | Hanson, Cynthia B.1 chanson@highpoint.edu |
| Source: | Atlantic Marketing Journal. Summer2016, Vol. 5 Issue 2, p41-54. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 21653879 |
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