View in EDS PDF Full Text

The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences.

Saved in:
Bibliographic Details
Title: The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences.
Authors: Hanson, Cynthia B.1 chanson@highpoint.edu
Source: Atlantic Marketing Journal. Summer2016, Vol. 5 Issue 2, p41-54. 14p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 119104542
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Hanson%2C+Cynthia+B%2E%22">Hanson, Cynthia B.</searchLink><relatesTo>1</relatesTo><i> chanson@highpoint.edu</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Atlantic+Marketing+Journal%22">Atlantic Marketing Journal</searchLink>. Summer2016, Vol. 5 Issue 2, p41-54. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=119104542
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 14
        StartPage: 41
    Titles:
      – TitleFull: The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Hanson, Cynthia B.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 07
              Text: Summer2016
              Type: published
              Y: 2016
          Identifiers:
            – Type: issn-print
              Value: 21653879
          Numbering:
            – Type: volume
              Value: 5
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Atlantic Marketing Journal
              Type: main
ResultId 1