Consequences of misspecified mental models: Contrasting effects and the role of cognitive fit.
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| Title: | Consequences of misspecified mental models: Contrasting effects and the role of cognitive fit. |
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| Authors: | Martignoni, Dirk1, Menon, Anoop2, Siggelkow, Nicolaj2 siggelkow@wharton.upenn.edu |
| Source: | Strategic Management Journal (John Wiley & Sons, Inc.). Dec2016, Vol. 37 Issue 13, p2545-2568. 24p. 4 Diagrams, 4 Charts, 4 Graphs. |
| Database: | Business Source Ultimate |
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