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CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS.

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Bibliographic Details
Title: CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS.
Authors: MUTHUKUMARAN, A.1, MATHIVANAN, M.2
Source: CLEAR International Journal of Research in Commerce & Management. Oct2013, Vol. 4 Issue 10, p35-39. 5p.
Database: Business Source Ultimate
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ISSN:22494561