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Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture.

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Bibliographic Details
Title: Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture.
Authors: Pick, Doréen doreen.pick@hs-merseburg.de, Eisend, Martin eisend@europa-uni.de
Source: Journal of International Marketing. Dec2016, Vol. 24 Issue 4, p39-60. 22p. 1 Diagram, 4 Charts, 2 Graphs.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1509/jim.15.0139