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Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture.

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Title: Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture.
Authors: Pick, Doréen doreen.pick@hs-merseburg.de, Eisend, Martin eisend@europa-uni.de
Source: Journal of International Marketing. Dec2016, Vol. 24 Issue 4, p39-60. 22p. 1 Diagram, 4 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Dec2016, Vol. 24 Issue 4, p39-60. 22p. 1 Diagram, 4 Charts, 2 Graphs.
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        Value: 10.1509/jim.15.0139
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        Text: English
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        PageCount: 22
        StartPage: 39
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      – TitleFull: Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture.
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              Text: Dec2016
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