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Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It.

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Title: Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It.
Authors: Malhotra, Naresh K.1 (AUTHOR) naresh.malhotra@scheller.gatech.edu, Schaller, Tracey King2 (AUTHOR), Patil, Ashutosh3 (AUTHOR)
Source: Journal of Advertising. 2017, Vol. 46 Issue 1, p193-212. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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RecordInfo BibRecord:
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        Value: 10.1080/00913367.2016.1252287
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 193
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      – TitleFull: Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It.
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            NameFull: Malhotra, Naresh K.
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            NameFull: Schaller, Tracey King
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            NameFull: Patil, Ashutosh
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              Text: 2017
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              Value: 46
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