INTEGRATED MARKETING COMMUNICATION - TOWARDS A HOLISTIC CONCEPT.
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| Title: | INTEGRATED MARKETING COMMUNICATION - TOWARDS A HOLISTIC CONCEPT. |
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| Alternate Title: | ZINTEGROWANA KOMUNIKACJA MARKETINGOWA - W STRONĘ HOLISTYCZNEJ KONCEPCJI. |
| Authors: | Daszkiewicz, Magdalena1 anetta.pukas@ue.wroc.pl, Pukas, Anetta1 |
| Source: | Management Sciences / Nauki o Zarzadzaniu. 2016, Vol. 28 Issue 3, p20-29. 10p. |
| Database: | Business Source Ultimate |
| ISSN: | 20806000 |
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| DOI: | 10.15611/noz.2016.3.02 |
