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INTEGRATED MARKETING COMMUNICATION - TOWARDS A HOLISTIC CONCEPT.

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Title: INTEGRATED MARKETING COMMUNICATION - TOWARDS A HOLISTIC CONCEPT.
Alternate Title: ZINTEGROWANA KOMUNIKACJA MARKETINGOWA - W STRONĘ HOLISTYCZNEJ KONCEPCJI.
Authors: Daszkiewicz, Magdalena1 anetta.pukas@ue.wroc.pl, Pukas, Anetta1
Source: Management Sciences / Nauki o Zarzadzaniu. 2016, Vol. 28 Issue 3, p20-29. 10p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: INTEGRATED MARKETING COMMUNICATION - TOWARDS A HOLISTIC CONCEPT.
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  Data: ZINTEGROWANA KOMUNIKACJA MARKETINGOWA - W STRONĘ HOLISTYCZNEJ KONCEPCJI.
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      – Type: doi
        Value: 10.15611/noz.2016.3.02
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      – Code: eng
        Text: English
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        PageCount: 10
        StartPage: 20
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      – TitleFull: INTEGRATED MARKETING COMMUNICATION - TOWARDS A HOLISTIC CONCEPT.
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            NameFull: Daszkiewicz, Magdalena
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            NameFull: Pukas, Anetta
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          Dates:
            – D: 01
              M: 09
              Text: 2016
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              Y: 2016
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              Value: 28
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              Value: 3
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            – TitleFull: Management Sciences / Nauki o Zarzadzaniu
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