Bambauer-Sachse, S., & Mangold, S. (2011). The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet. Advances in Consumer Research, 38, 234.
Chicago Style (17th ed.) CitationBambauer-Sachse, Silke, and Sabrina Mangold. "The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet." Advances in Consumer Research 38 (2011): 234.
MLA (9th ed.) CitationBambauer-Sachse, Silke, and Sabrina Mangold. "The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet." Advances in Consumer Research, vol. 38, 2011, p. 234.
Warning: These citations may not always be 100% accurate.
