The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet.
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| Title: | The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet. |
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| Authors: | Bambauer-Sachse, Silke1, Mangold, Sabrina1 |
| Source: | Advances in Consumer Research. 2011, Vol. 38, p234-241. 8p. 6 Charts. |
| Database: | Business Source Ultimate |
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