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Extracting Summary Piles from Sorting Task Data.

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Bibliographic Details
Title: Extracting Summary Piles from Sorting Task Data.
Authors: BLANCHARD, SIMON J. (AUTHOR) sjb247@georgetown.edu, ALOISE, DANIEL (AUTHOR) daniel.aloise@polymtl.ca, DESARBO, WAYNE S. (AUTHOR) wsd6@psu.edu
Source: Journal of Marketing Research (JMR). Jun2017, Vol. 54 Issue 3, p398-414. 17p. 8 Charts.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1509/jmr.15.0388