Optimizing Click-Through in Online Rankings with Endogenous Search Refinement.
Saved in:
| Title: | Optimizing Click-Through in Online Rankings with Endogenous Search Refinement. |
|---|---|
| Authors: | De Los Santos, Babur1, Koulayev, Sergei2 |
| Source: | Marketing Science (INFORMS). Jul/Aug2017, Vol. 36 Issue 4, p542-564. 23p. |
| Database: | Business Source Ultimate |
Be the first to leave a comment!
