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Loyalty trends for the 21st century.

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Bibliographic Details
Title: Loyalty trends for the 21st century.
Authors: Capizzi, Mike1 mike.capizzi@colloquy.com, Ferguson, Rick, Cuthbertson, Richard2
Source: Journal of Targeting, Measurement & Analysis for Marketing. Feb2004, Vol. 12 Issue 3, p199-212. 14p. 2 Diagrams, 1 Chart, 2 Graphs.
Database: Business Source Ultimate
Description
ISSN:09673237
DOI:10.1057/palgrave.jt.5740109