View in EDS HTML Full Text PDF Full Text

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.

Saved in:
Bibliographic Details
Title: Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.
Authors: CHICA, MANUEL (AUTHOR) mchica@rod.com.es, RAND, WILLIAM (AUTHOR) wmrand@ncsu.edu
Source: Journal of Marketing Research (JMR). Oct2017, Vol. 54 Issue 5, p752-767. 16p. 1 Diagram, 1 Chart, 2 Graphs.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1509/jmr.15.0443