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Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.

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Title: Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.
Authors: CHICA, MANUEL (AUTHOR) mchica@rod.com.es, RAND, WILLIAM (AUTHOR) wmrand@ncsu.edu
Source: Journal of Marketing Research (JMR). Oct2017, Vol. 54 Issue 5, p752-767. 16p. 1 Diagram, 1 Chart, 2 Graphs.
Database: Business Source Ultimate
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  Data: Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.
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        Value: 10.1509/jmr.15.0443
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 752
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      – TitleFull: Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.
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              Text: Oct2017
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              Y: 2017
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