Soboleva, A., Burton, S., Mallik, G., & Khan, A. (2017). ‘Retweet for a Chance to…’: An analysis of what triggers consumers to engage in seeded eWOM on Twitter. Journal of Marketing Management, 33(13/14), 1120. https://doi.org/10.1080/0267257X.2017.1369142
Chicago Style (17th ed.) CitationSoboleva, Alena, Suzan Burton, Girijasankar Mallik, and Aila Khan. "‘Retweet for a Chance to…’: An Analysis of What Triggers Consumers to Engage in Seeded EWOM on Twitter." Journal of Marketing Management 33, no. 13/14 (2017): 1120. https://doi.org/10.1080/0267257X.2017.1369142.
MLA (9th ed.) CitationSoboleva, Alena, et al. "‘Retweet for a Chance to…’: An Analysis of What Triggers Consumers to Engage in Seeded EWOM on Twitter." Journal of Marketing Management, vol. 33, no. 13/14, 2017, p. 1120, https://doi.org/10.1080/0267257X.2017.1369142.