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‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter.

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Title: ‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter.
Authors: Soboleva, Alena1 (AUTHOR) a.soboleva@westernsydney.edu.au, Burton, Suzan1 (AUTHOR), Mallik, Girijasankar1 (AUTHOR), Khan, Aila1 (AUTHOR)
Source: Journal of Marketing Management. Oct2017, Vol. 33 Issue 13/14, p1120-1148. 29p. 1 Diagram, 7 Charts.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Oct2017, Vol. 33 Issue 13/14, p1120-1148. 29p. 1 Diagram, 7 Charts.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/0267257X.2017.1369142
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      – Code: eng
        Text: English
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        StartPage: 1120
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      – TitleFull: ‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter.
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            NameFull: Soboleva, Alena
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            NameFull: Burton, Suzan
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            NameFull: Mallik, Girijasankar
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            NameFull: Khan, Aila
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              Text: Oct2017
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              Y: 2017
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              Value: 33
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              Value: 13/14
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