‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter.
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| Title: | ‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter. |
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| Authors: | Soboleva, Alena1 (AUTHOR) a.soboleva@westernsydney.edu.au, Burton, Suzan1 (AUTHOR), Mallik, Girijasankar1 (AUTHOR), Khan, Aila1 (AUTHOR) |
| Source: | Journal of Marketing Management. Oct2017, Vol. 33 Issue 13/14, p1120-1148. 29p. 1 Diagram, 7 Charts. |
| Database: | Business Source Ultimate |
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