View in EDS HTML Full Text PDF Full Text

Sensory Experiences and Consumer Creativity.

Saved in:
Bibliographic Details
Title: Sensory Experiences and Consumer Creativity.
Authors: Zhu, Rui (Juliet), Mehta, Ravi
Source: Journal of the Association for Consumer Research. Oct2017, Vol. 2 Issue 4, p472-484. 13p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:23781815
DOI:10.1086/693161