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Sensory Experiences and Consumer Creativity.

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Bibliographic Details
Title: Sensory Experiences and Consumer Creativity.
Authors: Zhu, Rui (Juliet), Mehta, Ravi
Source: Journal of the Association for Consumer Research. Oct2017, Vol. 2 Issue 4, p472-484. 13p.
Database: Business Source Ultimate
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  Data: Sensory Experiences and Consumer Creativity.
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        Value: 10.1086/693161
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              Text: Oct2017
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