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THE INFLUENCE OF E-CRM TECHNOLOGIES ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF RETENTION.

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Title: THE INFLUENCE OF E-CRM TECHNOLOGIES ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF RETENTION.
Authors: Al-Radaideh, Qasem A.1, Al-Talafih, Hazem2
Source: International Journal of Business Research & Information Technology (IJBRIT). Winter2017, Vol. 4 Issue 1, p80-103. 24p.
Database: Business Source Ultimate
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=127635934
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              Text: Winter2017
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