View in EDS HTML Full Text PDF Full Text

Narrative Transportation and Paratextual Features of Social Media in Viral Advertising.

Saved in:
Bibliographic Details
Title: Narrative Transportation and Paratextual Features of Social Media in Viral Advertising.
Authors: Seo, Yuri1 (AUTHOR) choiyung@dgu.edu, Li, Xiaozhu2 (AUTHOR), Choi, Yung Kyun2 (AUTHOR), Yoon, Sukki3 (AUTHOR)
Source: Journal of Advertising. Jan-Mar2018, Vol. 47 Issue 1, p83-95. 13p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00913367
DOI:10.1080/00913367.2017.1405752