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Narrative Transportation and Paratextual Features of Social Media in Viral Advertising.

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Title: Narrative Transportation and Paratextual Features of Social Media in Viral Advertising.
Authors: Seo, Yuri1 (AUTHOR) choiyung@dgu.edu, Li, Xiaozhu2 (AUTHOR), Choi, Yung Kyun2 (AUTHOR), Yoon, Sukki3 (AUTHOR)
Source: Journal of Advertising. Jan-Mar2018, Vol. 47 Issue 1, p83-95. 13p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 128213410
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Narrative Transportation and Paratextual Features of Social Media in Viral Advertising.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising%22">Journal of Advertising</searchLink>. Jan-Mar2018, Vol. 47 Issue 1, p83-95. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=128213410
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/00913367.2017.1405752
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 13
        StartPage: 83
    Titles:
      – TitleFull: Narrative Transportation and Paratextual Features of Social Media in Viral Advertising.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Seo, Yuri
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          Name:
            NameFull: Li, Xiaozhu
      – PersonEntity:
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            NameFull: Choi, Yung Kyun
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            NameFull: Yoon, Sukki
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            – D: 01
              M: 01
              Text: Jan-Mar2018
              Type: published
              Y: 2018
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              Value: 00913367
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              Value: 47
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              Value: 1
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            – TitleFull: Journal of Advertising
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