View in EDS PDF Full Text

Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions.

Saved in:
Bibliographic Details
Title: Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions.
Authors: Albinsson, Pia A.1, Huhmann, Bruce A.2, Burman, Bidisha3
Source: Society for Marketing Advances Proceedings. Nov2017, p341-342. 2p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 128442313
AccessLevel: 2
PubType: Conference
PubTypeId: conference
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Albinsson%2C+Pia+A%2E%22">Albinsson, Pia A.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Huhmann%2C+Bruce+A%2E%22">Huhmann, Bruce A.</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Burman%2C+Bidisha%22">Burman, Bidisha</searchLink><relatesTo>3</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Society+for+Marketing+Advances+Proceedings%22">Society for Marketing Advances Proceedings</searchLink>. Nov2017, p341-342. 2p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=128442313
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 2
        StartPage: 341
    Titles:
      – TitleFull: Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Albinsson, Pia A.
      – PersonEntity:
          Name:
            NameFull: Huhmann, Bruce A.
      – PersonEntity:
          Name:
            NameFull: Burman, Bidisha
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 11
              Text: Nov2017
              Type: published
              Y: 2017
          Titles:
            – TitleFull: Society for Marketing Advances Proceedings
              Type: main
ResultId 1