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Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions.

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Bibliographic Details
Title: Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions.
Authors: Albinsson, Pia A.1, Huhmann, Bruce A.2, Burman, Bidisha3
Source: Society for Marketing Advances Proceedings. Nov2017, p341-342. 2p.
Database: Business Source Ultimate
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