Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions.
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| Title: | Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions. |
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| Authors: | Albinsson, Pia A.1, Huhmann, Bruce A.2, Burman, Bidisha3 |
| Source: | Society for Marketing Advances Proceedings. Nov2017, p341-342. 2p. |
| Database: | Business Source Ultimate |
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