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Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture.

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Bibliographic Details
Title: Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture.
Authors: Strang, Kenneth David1
Source: International Journal of Online Marketing. Apr-Jun2018, Vol. 8 Issue 2, p1-26. 26p.
Database: Business Source Ultimate
Description
ISSN:21561753
DOI:10.4018/IJOM.2018040101