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The Role of the Partner Brand’s Social Media Power in Brand Alliances.

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Title: The Role of the Partner Brand’s Social Media Power in Brand Alliances.
Authors: Kupfer, Ann-Kristin (AUTHOR) ann-kristin.kupfer@wiwi.unimuenster.de, vor der Holte, Nora Pähler (AUTHOR) nora.paehlervorderholte@wiwi.uni-muenster.de, Kübler, Raoul V. (AUTHOR) raoul.kubler@ozyegin.edu.tr, Hennig-Thurau, Thorsten (AUTHOR) thorsten@hennig-thurau.de
Source: Journal of Marketing. May2018, Vol. 82 Issue 3, p25-44. 20p. 1 Diagram, 4 Charts.
Database: Business Source Ultimate
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  Data: The Role of the Partner Brand’s Social Media Power in Brand Alliances.
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  Data: <searchLink fieldCode="AR" term="%22Kupfer%2C+Ann-Kristin%22">Kupfer, Ann-Kristin</searchLink> (AUTHOR)<i> ann-kristin.kupfer@wiwi.unimuenster.de</i><br /><searchLink fieldCode="AR" term="%22vor+der+Holte%2C+Nora+Pähler%22">vor der Holte, Nora Pähler</searchLink> (AUTHOR)<i> nora.paehlervorderholte@wiwi.uni-muenster.de</i><br /><searchLink fieldCode="AR" term="%22Kübler%2C+Raoul+V%2E%22">Kübler, Raoul V.</searchLink> (AUTHOR)<i> raoul.kubler@ozyegin.edu.tr</i><br /><searchLink fieldCode="AR" term="%22Hennig-Thurau%2C+Thorsten%22">Hennig-Thurau, Thorsten</searchLink> (AUTHOR)<i> thorsten@hennig-thurau.de</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2018, Vol. 82 Issue 3, p25-44. 20p. 1 Diagram, 4 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=128990183
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        Value: 10.1509/jm.15.0536
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        Text: English
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              Text: May2018
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