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El efecto de los advergames, los banners y el tipo de usuario sobre la actitud hacia la marca y la intención de compra

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Title: El efecto de los advergames, los banners y el tipo de usuario sobre la actitud hacia la marca y la intención de compra
Authors: Farías, Pablo1 (AUTHOR) pfarias@fen.uchile.cl
Source: Revista Brasileira de Gestão de Negócios. apr-jun2018, Vol. 20 Issue 2, p194-209. 16p. 2 Black and White Photographs, 2 Charts.
Database: Business Source Ultimate
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  Data: El efecto de los advergames, los banners y el tipo de usuario sobre la actitud hacia la marca y la intención de compra
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        Value: 10.7819/rbgn.v20i2.3784
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      – Code: spa
        Text: Spanish
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        PageCount: 16
        StartPage: 194
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      – TitleFull: El efecto de los advergames, los banners y el tipo de usuario sobre la actitud hacia la marca y la intención de compra
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              Text: apr-jun2018
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              Y: 2018
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