APA (7th ed.) Citation

Liu, Y., Putler, D. S., & Weinberg, C. B. (2004). Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters. Marketing Science (INFORMS), 23(1), 120. https://doi.org/10.1287/mksc.1030.0042

Chicago Style (17th ed.) Citation

Liu, Yong, Daniel S. Putler, and Charles B. Weinberg. "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters." Marketing Science (INFORMS) 23, no. 1 (2004): 120. https://doi.org/10.1287/mksc.1030.0042.

MLA (9th ed.) Citation

Liu, Yong, et al. "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters." Marketing Science (INFORMS), vol. 23, no. 1, 2004, p. 120, https://doi.org/10.1287/mksc.1030.0042.