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Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters.

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Title: Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters.
Authors: Yong Liu1 yoliu@syr.edu, Putler, Daniel S.2 dan.putler@sauder.ubc.ca, Weinberg, Charles B.2 charles.weinberg@sauder.ubc.ca
Source: Marketing Science (INFORMS). Winter2004, Vol. 23 Issue 1, p120-133. 14p. 5 Diagrams.
Database: Business Source Ultimate
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        Value: 10.1287/mksc.1030.0042
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