Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters.
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| Title: | Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters. |
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| Authors: | Yong Liu1 yoliu@syr.edu, Putler, Daniel S.2 dan.putler@sauder.ubc.ca, Weinberg, Charles B.2 charles.weinberg@sauder.ubc.ca |
| Source: | Marketing Science (INFORMS). Winter2004, Vol. 23 Issue 1, p120-133. 14p. 5 Diagrams. |
| Database: | Business Source Ultimate |
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