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A Consumer-based Taxonomy of Digital Customer Engagement Practices.

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Bibliographic Details
Title: A Consumer-based Taxonomy of Digital Customer Engagement Practices.
Authors: Eigenraam, Anniek W.1 anniek.eigenraam@vu.nl, Eelen, Jiska1 j.eelen@vu.nl, van Lin, Arjen1 a.van.lin@vu.nl, Verlegh, Peeter W.J.1 p.verlegh@vu.nl
Source: Journal of Interactive Marketing. Nov2018, Vol. 44, p102-121. 20p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1016/j.intmar.2018.07.002