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Does It Pay to Be Real? Understanding Authenticity in TV Advertising.

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Title: Does It Pay to Be Real? Understanding Authenticity in TV Advertising.
Authors: Becker, Maren (AUTHOR) maren.becker@wiso.uni-koeln.de, Wiegand, Nico (AUTHOR), Reinartz, Werner J. (AUTHOR)
Source: Journal of Marketing. Jan2019, Vol. 83 Issue 1, p24-50. 27p. 4 Color Photographs, 1 Diagram, 11 Charts, 2 Graphs.
Database: Business Source Ultimate
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        Value: 10.1177/0022242918815880
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        Text: English
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      – TitleFull: Does It Pay to Be Real? Understanding Authenticity in TV Advertising.
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              Text: Jan2019
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