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Trademarks in branding: Legal issues and commercial practices.

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Bibliographic Details
Title: Trademarks in branding: Legal issues and commercial practices.
Authors: Sáiz, Patricio1 patricio.saiz@uam.es, Castro, Rafael1
Source: Business History. Nov2018, Vol. 60 Issue 8, p1105-1126. 22p.
Database: Business Source Ultimate
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Description
ISSN:00076791
DOI:10.1080/00076791.2018.1497765